Rock On: Rock On is more than just cool clothes and gear, it’s a way of life. If you treat everything you do as an adventure, then Rock On is made for you. They produce high quality clothing and gear for backpacking and climbing at a price climbers and backpackers can afford. Their products were designed in the mountains, not in the board room. This results in unparalleled durability and performance as well as including the “extras” that real climbers want. Check out their product line to see what really makes them different.